Kurt Geiger Westfield Store Design
Project Brief: To create a retail space for Kurt Geiger that embodies the brand's mission statement, "Kindness by design," and integrates the symbolic eagle-head embellishment to convey strength, courage, and endurance. The goal is to establish an inclusive and empowering atmosphere, enriching the customer's experience with a sense of luxury and empowerment.
I designed the store using Vectorworks and refined the final presentation by integrating the design into Twinmotion. Despite this being my first store design project, I found the experience both exhilarating and rewarding. I particularly enjoyed developing the window display, exploring multiple options in Photoshop before selecting the final design. Additionally, I was engaged by the challenges of ergonomic considerations and the meticulous selection of materials for the project.
A Selection of Images from my Technical Folder
