Nike Styling Project
The "Chrome Nike" campaign focuses on styling and photographing Nike trainers with a futuristic chrome/silver finish, creating a visual experience that merges technology-inspired aesthetics with the raw power of human athleticism. In a world increasingly dominated by AI, this campaign aims to highlight the power, control, and autonomy of the human body, especially in fitness. Chrome, typically associated with technology, will serve as a symbol of strength and resilience, illustrating that even as technology advances, the ultimate control over physical well-being remains with us. This narrative embodies Nike's brand values, aligning with themes of strength, empowerment, and modernity.
My messaging emphasises human empowerment and control over physical well-being, with the slogan “WE ARE POWER, WE ARE NIKE.”
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The Chrome Nike campaign inspires the audience to fully embrace their own strength and autonomy, even in a tech-driven world. Through striking visuals and powerful storytelling, I reinforce Nike’s commitment to innovation, athleticism, and empowerment. Fitness is firmly positioned as a distinctly human domain—where strength is self-determined, and control remains in our hands.
I used strong, dynamic poses to showcase the human form in motion, underscoring resilience and control. Close-up shots and powerful angles draw attention to the trainer’s design and highlight the strength of the models wearing them.
Styling Year 1
INDULGENCE
Indulgence is at the heart of our chocolate experience, inviting you to savor the richness of every bite. It’s more than just a treat; it’s a little naughtiness that brings joy and pleasure, making you feel like you’re indulging in something truly special. Our imagery aims to awaken your senses and ignite a craving for chocolate that you can't resist. Join us in this delicious journey where every moment is a celebration of indulgence.
